What's in a typical Search Engine Optimization strategy?
The elements of professional SEO
SEO Path ReportTM
This report includes a full analysis of your website, its current SEO strategy, its ranking and a comparison with your competitors online. In our first step we help you determine what is available and what is missing for your business to be found on the web.
Keyword Research
A key element of all our SEO strategies, this is the part where understanding marketing, psychology and SEO mix. It is important to understand your products and services, how your clients and prospects look for you and the problems that your products and services solve. Keyword research is a key element, as this will be the base of the strategy and many of our measuring will come from it.
Analytics
There is no big mystery here. We track, measure and report all interactions in your website. This information is vital as you need to be able to constantly adapt and evolve your online marketing to maintain a healthy growth in business.
On-Page Optimization
This is code, structure and information management. We take your website, make the adequate changes in programming and information structure as well as content to ensure it provides the information your visitors are looking for and helps search engines categorize your web pages better.
Off-Page Linkbuilding
You need incoming links. The big question always is, how do you get people to link to your website. This is what most SEO firms call their secret sauce. There are many methods and strategies that also vary depending on what your business does (the vertical market). We develop a linkbuilding strategy and put it in action to generate those incoming links that are a big factor in ranking.
Consulting
On all our plans we include consulting. We don't just do our part, get our fee and leave. A consultant will meet with you on a monthly basis to analyse results and discuss future strategies. For this, we use the analytics and our work reports to provide you a clear picture of where you website is, who is visiting, what is happening and what needs to be done to continue improving.
So, now you know what our Search Engine Optimization strategies look like, how about pricing?
There is no simple answer to that. While most of SEO is measurable and traceable, creating preconfigured packages is not really possible as every company and every market is different. While a very niche product or service might be easier to optimize and less expensive, a more general or competitive service will require much more work and of course, the Return On Investment must make sense too. Contact SearchEngineOp's SEO people to schedule a consultation.
Search engine optimization services start as low as $99 a month.
